Why Fabletics Leverage the Power of the Crowd

In today’s world, what consumers are purchasing is determined to a large extent by the power of the crowd. People are increasingly going for public reviews on a product before finally deciding to buy a product. Successful brands have invested in this marketing strategy, and it is therefore not surprising that these brands have been able to stand out of the crowd. Kate Hudson’s Fabletics is one of these brands that have decided to invest on this change in customers purchasing behavior and in this article, we will be showing you why this brand has chosen to leverage on the Power of the Crowd and how it has been able to stand out in the competitive market.

Fabletics were launched in 2013, and since then, it has experienced rapid growth of more than 200 percent. This fast and rapid growth is credited to its ability to leverage on the power of consumer’s reviews in the current market trend. Research has shown that customers’ reviews can have a direct impact on how a brand sells. Below are some of the reasons why Fabletics have leveraged in the power of the crowd:

  • Trust- According to a recent study, more than 80 percent of the consumers have more trust on consumer’s online reviews or recommendations from other reliable consumers. This means that the more positive reviews a brand get, the more the chances of landing new clients.
  • Reliability- According to the research carried out, more than half of the consumer’s research on a brand for more than one time a month. This means that the public is likely to come across the online reviews left by other consumers regarding a particular product or brand. With the right reviews, your product is expected to get more publicity hence more consumers.
  • Improved search ranking– According to recent research carried out by The Local SEO Guide, positive reviews have a very significant impact on the search ranking. According to the study, positive online reviews dramatically improve the search ranking.

Other reason why Kate Hudson’s Fabletics have stood out in the crowd

Apart from leveraging the power of the crowd, Kate’s firm has been able to overcome the stiff competition by investing in other factors such as excellent communication by upgrading their consumer service. Their partnership with their parent company has also played a very vital role in ensuring that her firm is not challenged by the stiff competition in the market.

Kate Hudson is the owner of Kate Hudson’s Fabletics, the company that has grown rapidly over the short period it has been on the market. Just recently, her firm decided to partner with its mother company, the TechStyle Fashion Group and this has really impacted on her firm positively. Asked to comment on her successful business and brand, Cate Hudson maintains that she is not ready to quit her regular job yet as her heart is in the art industry. She wants to leave a strong acting legacy behind, and not even the success of her business is going to put away her love for art.

It is no doubt that Kate’s Fabletics are taking over the market. Consumers are each day getting fascinated with the fantastic customer services offered by her firm as well as the quality Fabletics provided.

Which Fabletic gear best suits you?

To know the best Fabletic gear for you, we encourage you to take the Lifestyle Quiz available online to ensure that you actually know what you are looking for. It is all about getting the best outfit for you or your loved one!