Lori Senecal on how to roll out Facebook ads

With over a billion users. Facebook is clearly a force to reckon in terms of marketing. Facebook has created new ways for business people to put their products out there to a global audience by creating an effective and personal connection with possible clients. Facebook has revolutionized social media marketing strategies by allowing business people to enjoy the benefit of the massive data collected by Facebook from its users. So, what do you need to know for you to put up an effective Facebook marketing strategy? Lori Senecal, a renowned advertising guru explains that a company should seek marketing strategies that work for its own products. The fact that it works for another company does not necessarily mean it will work for every other company out there.

According to campaignlive.co.uk, the most important thing in Facebook marketing is having a clear, concrete and simple goal. By just creating and posting a product ad is not enough if you have not identified what is your goal before releasing the ad. The goal of a business can be as simple as, gaining more followers or creating public awareness about their products. This should be the first goal for any business before spending huge amounts of money posting ads.

After identifying the goals of the business, it’s now time to move on to the second step. That is planning. How will you roll out the advertising campaign? You need to know how the ads will be drafted, when they will post, the frequency of posting, and which ads to release at what specific times. Ads should be drafted with great care. Remember the ads you create must appeal to the target audience. An ad should educative and at the same time captivating. Lori Senecal describes this process as the backbone of your Facebook advertising efforts. You should get it right.

Lori Senecal is the CEO of CP&B (Crispin, Porter and Bogusky) company. He is a prominent marketer not just for Facebook, Twitter and social media marketing, but everything related to brand and product marketing. He joined CP&B in 2015 and has propelled the company to a consistent growth since then. He has seen the company go global with a number of offices across major cities in the world.

Before Lori Senecal joined CP&B, he was the chairman as well as the CEO of KBS company. His stint at the company left a huge mark of success, having found the firm with a human resource of 250 workers and grew it to 900 workers before he left.

https://www.linkedin.com/in/lorisenecal/

Posted in CEO

Tony Petrello: A Well-Educated, Talented, Caring Human Being

Tony Petrello, the president, CEO and chairman of the Texas based oil and gas drilling giant Nabors Industries, has a solid educational background. A brilliant scholar in high school, he earned a scholarship to Yale where he got both a bachelor’s and a master’s degree in mathematics. He then attended Harvard Law School where he earned his juris doctor. Petrello’s education continued when he was hired by Baker & McKenzie, a prestigious New York City law firm. He quickly mastered the necessary skills and gained the knowledge he needed to become managing partner.

It was while he was impressing the people at Baker & McKenzie that Nabors Industries, one of their biggest clients, became aware of Tony Petrello. They were so impressed with Petrello’s work ethic, educational background, qualifications and natural intelligence, Nabors Industries offered him an executive position even though he had no experience in the oil and gas industry. Petrello moved up the ranks at Nabors Industries and in 2015 they made him America’s highest paid CEO with a salary of over $68 million.

But Tony Petrello has proven to be more than just a brilliant student and outstanding chief executive. He is an even better person. When his daughter Carena was diagnosed with periventricular leukomalacia, Tony Petrello donated $7 million to Texas Children’s Hospital to help them build the Jan and Dan Duncan Neurological Research Institute. Today the state-of-the-art facility has cutting-edge technology, industry leading medical specialists and provides care and improves the quality of life for countless children born with serious neurological conditions.

Petrello has continued to give generously of his time and talent to ensure the facility is able to help as many people as possible. The facility’s board so appreciate the work Tony Petrello has done they named him Texas Children’s Hospital Incorporated’s director.

Visit his LinkedIn Profile: https://www.linkedin.com/in/anthony-petrello-1335b097