ClassDojo was recently featured on an Entrepreneur article titled, “What your EdTech Product Needs to Get a Gold Star from Educators.” The company was revealed as a success in that it created a product that addressed the needs of both parents and teachers, it is tested and proven to make a difference in student outcomes, and it has a straightforward implementation system. The article, written by Jodie Pozo-Olano, reveals that ClassDojo is one of the few Edtech startups to be an international success.
Though 2017 was a growth year for Edtech startups, many investors and entrepreneurs are wondering if 2018 is going to reach its benchmark growth. They are particularly worried because of the current political administration and the fear that the U.S. federal education budget will be cut. Several companies have been able to escape the fearmongering and succeed in landing large amounts of funding. One such company is Nearpod, which gained $21 million in funding after it partnered with Education.com to release more than 300 different digital lessons. Classcraft was also able to get early investment to the tune of $2.8 million to scale the tool.
However, ClassDojo is a company that has been succeeding since its creation in 2011. The co-founders Sam Chaudhary and Liam Don developed the product by listening to the needs of parents and teachers. They both revealed that they wanted more community and open lines of communication. Typically, the parents and the teachers only had in-depth conversations about a students’ progress when they met for parent-teacher conferences. ClassDojo developed an app to solve this problem. It was originally developed as a home-to-school communication platform that would allow parents who did not speak English to communicate with their child’s teachers.
The company quickly developed into a platform that allowed parents and teachers to share the progress of the student. Teachers can create a free account where they make different classes to match each course they have in their schools. Through their accounts, they can share information with parents about student progress. They can also provide real-time feedback so students can know how they are performing on their tasks.