Why Fabletics Leverage the Power of the Crowd

In today’s world, what consumers are purchasing is determined to a large extent by the power of the crowd. People are increasingly going for public reviews on a product before finally deciding to buy a product. Successful brands have invested in this marketing strategy, and it is therefore not surprising that these brands have been able to stand out of the crowd. Kate Hudson’s Fabletics is one of these brands that have decided to invest on this change in customers purchasing behavior and in this article, we will be showing you why this brand has chosen to leverage on the Power of the Crowd and how it has been able to stand out in the competitive market.

Fabletics were launched in 2013, and since then, it has experienced rapid growth of more than 200 percent. This fast and rapid growth is credited to its ability to leverage on the power of consumer’s reviews in the current market trend. Research has shown that customers’ reviews can have a direct impact on how a brand sells. Below are some of the reasons why Fabletics have leveraged in the power of the crowd:

  • Trust- According to a recent study, more than 80 percent of the consumers have more trust on consumer’s online reviews or recommendations from other reliable consumers. This means that the more positive reviews a brand get, the more the chances of landing new clients.
  • Reliability- According to the research carried out, more than half of the consumer’s research on a brand for more than one time a month. This means that the public is likely to come across the online reviews left by other consumers regarding a particular product or brand. With the right reviews, your product is expected to get more publicity hence more consumers.
  • Improved search ranking– According to recent research carried out by The Local SEO Guide, positive reviews have a very significant impact on the search ranking. According to the study, positive online reviews dramatically improve the search ranking.

Other reason why Kate Hudson’s Fabletics have stood out in the crowd

Apart from leveraging the power of the crowd, Kate’s firm has been able to overcome the stiff competition by investing in other factors such as excellent communication by upgrading their consumer service. Their partnership with their parent company has also played a very vital role in ensuring that her firm is not challenged by the stiff competition in the market.

Kate Hudson is the owner of Kate Hudson’s Fabletics, the company that has grown rapidly over the short period it has been on the market. Just recently, her firm decided to partner with its mother company, the TechStyle Fashion Group and this has really impacted on her firm positively. Asked to comment on her successful business and brand, Cate Hudson maintains that she is not ready to quit her regular job yet as her heart is in the art industry. She wants to leave a strong acting legacy behind, and not even the success of her business is going to put away her love for art.

It is no doubt that Kate’s Fabletics are taking over the market. Consumers are each day getting fascinated with the fantastic customer services offered by her firm as well as the quality Fabletics provided.

Which Fabletic gear best suits you?

To know the best Fabletic gear for you, we encourage you to take the Lifestyle Quiz available online to ensure that you actually know what you are looking for. It is all about getting the best outfit for you or your loved one!

Fabletics Is Giving Amazon A Run For Its Money

Fabletics, the membership-based fitness apparel company owned by actress Kate Hudson isn’t suffering at the hands of online shopping the way brick and mortar stores are. In fact, the dreaded practice of showrooming (browsing in physical stores then going online and finding something similar for less) has become a nightmare for malls everywhere. Fabletics has found a way to capitalizing on the practice and is giving Amazon a run for its money.

 

Amazon currently controls 20% of the fashion e-commerce market, but Fabletics is a $250 million business and Hudson has accomplished this feat in an impressive three years. Showrooming works for this brand because they are the affordable online retailer consumers purchase from after browsing in the mall.

 

Activewear isn’t just for working out anymore; it’s a fashion trend and a movement. Fabletics has honed in on this phenomenon and combined with real-time data gathered from member preferences, social media commentary, local and in-store sales activity, and store heat-mapping, their physical stores are able to stock what appeals to their members and potential customers as well. This ensures that the customer has the same experience whether they are shopping in the store or online.

 

Perhaps that is why 30 to 50% of the people coming into their physical stores are already members, and 25% will become members before they leave one of the 16 stores (and counting.

 

Fabletics member and lifestyle blogger Teri Hutcheon is a big fan of the brand, especially when it comes to the affordable high-quality style selections. On her blog, A Foodie Stays Fit, she gushes over how impressed she was with the introductory $25 price tag for the first outfit and how she was able to buy two and three piece sets for $49-$59, the same amount one would pay for a single item with similar quality elsewhere.

 

It’s not just the price and style that impresses Hutcheon, but the wearability and durability of the clothing. The material is soft and so thick you can’t see through it (unless it is designed to be sheer), and the compression leaves her legs and buttocks perky. As a person that practically lives in active wear (she is into CrossFit and running), the trendy styles are always cute and the wide variety of colors and patterns are carefully curated based on the Lifestyle Quiz Fabletics uses to accommodate their members’ tastes and fitness preferences. The best part of the membership is that there is no monthly fee, members are not obligated to purchase monthly, and whether they shop online or in store, purchases counts towards the membership.

 

According to TechStyle Fashion Group’s Corporate Marketing Officer, Shawn Gold, Fabletics has experienced a yearly 35% growth because of fashion savvy, a personalized win-win membership model, a high-quality product at a low price, and an incredibly likable and relatable Hudson. With perks like this, it’s not difficult to see why Fabletics is giving Amazon a run for its money.

Can Kate Hudson’s Fabletics Surpass Amazon as King of Apparel Sales?

Amazon has not had to sweat any competition for years, and in the e-commerce apparel niche, Amazon dominates with over 20 percent of sales. There are not too many clothing companies that can even get close to those numbers, but one company has been kicking up some dirt and grabbing a huge chunk of the Amazon profits. Kate Hudson’s Fabletics went from nothing to over $250 million is sales of her athleisure brand in a short three years. If Amazon isn’t careful Kate Hudson’s Fabletics is going to give them a real run for the money in short order.

 

Hudson spoke about how her company is blazing trails and making sales unlike others in this space. She credits the ultimate success of her company to a unique blending of reverse showrooming and memberships. These two processes have been around for years, but Hudson says the way her company is catering to women is filling a void that even the likes of Amazon is lacking. Women will head to the Fabletics stores in the local mall and shop to their heart’s content. They apply for free membership, take the Lifestyle Quiz, window shop, and try on all the clothing that they want without any pressure to buy anything in the retail setting.

 

When those customers are home in a more relaxed setting, the magic of the reverse showrooming really takes hold. These same women who tried on everything they could in the store will discover all those items in their online shopping profile. Having tried on the clothing and knowing exactly how it fits makes the buying process easier. Since they know what fits, these women buy those items, other pieces of active-wear, and all the new releases in the workout apparel space. Compared to buying at a site like Amazon where you don’t know what it actually looks like until you have paid to ship it to your home, with Fabletics, you already know you love the apparel.

 

Fabletics members receive numerous benefits too, from free shipping on all those online orders, a personal shopping assistant, and lower pricing per item. The shopping assistant looks over purchases and quiz answers, then chooses one item to add to the cart for consideration. For women too busy during the week to shop, this can come as a huge relief and benefit. Kate Hudson’s Fabletics is catering to women who love being pampered and spoiled, and the number says this is a trend with no signs of slowing.

Staying Stylish With Kate Hudson’s Fabletics

Most people are not sure about how fabletics work. Being a paying member for some time makes it possible to provide a credible review on the subject. Fabletics refers to a fitness apparel company that is owned by Kate Hudson.

 

It operates on a monthly structure where members pay for a certain amount of money through the monthly subscription to get the products at discounted prices. The advantage of joining this company is that you get curated outfits each month. Sometimes they can be two or three outfits each month. What is more, you can decide to skip every month that you are not interested in anything and you will not be charged for anything.

 

To join the company you need to take a survey concerning the types of workouts that you do and outfit styles that fit you most. Once this is done then at the start of every month appropriate workout outfits will be selected for you. Most people find style in curated outfits.

 

Good quality guaranteed

 

If you are looking for great quality workout outfits for an affordable price then fabletics is the way to go. The quality will surprise you considering that you are not paying much for it anyway. Industry experts to rival other renowned companies in the industry but at a better pricing have approved some of the workout outfits by Kate Hudson. The attires are generally of great quality with designs that are attractive and modern.

 

Impressive style

 

Fabletics comes with a variety of styles from simple to sophisticated styles. The colors also range from solid colors to bold patterned colors. This accommodates all people’s preferences. It is possible for anyone to find something that they like. The styles are sometimes unexpected but always a good surprise that make you feel good when working out.

 

Value for money is guaranteed

 

Comparing the amount of money you spend to the items you get every month, it is an actual value for your money. Some of the items will probably fetch higher in certain brands. You are likely to get some of the best deals through Fabletics than you would anywhere else.

 

Easy to use website

 

Every customer wants a website that makes it easy for him or her to find what he or she are looking for. This is exactly what Fabletics offers. You can always select the colors, sizes and types of outfits you want with ease.

 

Fabletics is an option that would be easy to go for and actually one to reckon. It is a great deal in terms of style, value and quality.