Amazon has not had to sweat any competition for years, and in the e-commerce apparel niche, Amazon dominates with over 20 percent of sales. There are not too many clothing companies that can even get close to those numbers, but one company has been kicking up some dirt and grabbing a huge chunk of the Amazon profits. Kate Hudson’s Fabletics went from nothing to over $250 million is sales of her athleisure brand in a short three years. If Amazon isn’t careful Kate Hudson’s Fabletics is going to give them a real run for the money in short order.
Hudson spoke about how her company is blazing trails and making sales unlike others in this space. She credits the ultimate success of her company to a unique blending of reverse showrooming and memberships. These two processes have been around for years, but Hudson says the way her company is catering to women is filling a void that even the likes of Amazon is lacking. Women will head to the Fabletics stores in the local mall and shop to their heart’s content. They apply for free membership, take the Lifestyle Quiz, window shop, and try on all the clothing that they want without any pressure to buy anything in the retail setting.
When those customers are home in a more relaxed setting, the magic of the reverse showrooming really takes hold. These same women who tried on everything they could in the store will discover all those items in their online shopping profile. Having tried on the clothing and knowing exactly how it fits makes the buying process easier. Since they know what fits, these women buy those items, other pieces of active-wear, and all the new releases in the workout apparel space. Compared to buying at a site like Amazon where you don’t know what it actually looks like until you have paid to ship it to your home, with Fabletics, you already know you love the apparel.
Fabletics members receive numerous benefits too, from free shipping on all those online orders, a personal shopping assistant, and lower pricing per item. The shopping assistant looks over purchases and quiz answers, then chooses one item to add to the cart for consideration. For women too busy during the week to shop, this can come as a huge relief and benefit. Kate Hudson’s Fabletics is catering to women who love being pampered and spoiled, and the number says this is a trend with no signs of slowing.
Most people are not sure about how fabletics work. Being a paying member for some time makes it possible to provide a credible review on the subject. Fabletics refers to a fitness apparel company that is owned by Kate Hudson.
It operates on a monthly structure where members pay for a certain amount of money through the monthly subscription to get the products at discounted prices. The advantage of joining this company is that you get curated outfits each month. Sometimes they can be two or three outfits each month. What is more, you can decide to skip every month that you are not interested in anything and you will not be charged for anything.
To join the company you need to take a survey concerning the types of workouts that you do and outfit styles that fit you most. Once this is done then at the start of every month appropriate workout outfits will be selected for you. Most people find style in curated outfits.
Good quality guaranteed
If you are looking for great quality workout outfits for an affordable price then fabletics is the way to go. The quality will surprise you considering that you are not paying much for it anyway. Industry experts to rival other renowned companies in the industry but at a better pricing have approved some of the workout outfits by Kate Hudson. The attires are generally of great quality with designs that are attractive and modern.
Fabletics comes with a variety of styles from simple to sophisticated styles. The colors also range from solid colors to bold patterned colors. This accommodates all people’s preferences. It is possible for anyone to find something that they like. The styles are sometimes unexpected but always a good surprise that make you feel good when working out.
Value for money is guaranteed
Comparing the amount of money you spend to the items you get every month, it is an actual value for your money. Some of the items will probably fetch higher in certain brands. You are likely to get some of the best deals through Fabletics than you would anywhere else.
Easy to use website
Every customer wants a website that makes it easy for him or her to find what he or she are looking for. This is exactly what Fabletics offers. You can always select the colors, sizes and types of outfits you want with ease.
Fabletics is an option that would be easy to go for and actually one to reckon. It is a great deal in terms of style, value and quality.