With over a billion users. Facebook is clearly a force to reckon in terms of marketing. Facebook has created new ways for business people to put their products out there to a global audience by creating an effective and personal connection with possible clients. Facebook has revolutionized social media marketing strategies by allowing business people to enjoy the benefit of the massive data collected by Facebook from its users. So, what do you need to know for you to put up an effective Facebook marketing strategy? Lori Senecal, a renowned advertising guru explains that a company should seek marketing strategies that work for its own products. The fact that it works for another company does not necessarily mean it will work for every other company out there.
According to campaignlive.co.uk, the most important thing in Facebook marketing is having a clear, concrete and simple goal. By just creating and posting a product ad is not enough if you have not identified what is your goal before releasing the ad. The goal of a business can be as simple as, gaining more followers or creating public awareness about their products. This should be the first goal for any business before spending huge amounts of money posting ads.
After identifying the goals of the business, it’s now time to move on to the second step. That is planning. How will you roll out the advertising campaign? You need to know how the ads will be drafted, when they will post, the frequency of posting, and which ads to release at what specific times. Ads should be drafted with great care. Remember the ads you create must appeal to the target audience. An ad should educative and at the same time captivating. Lori Senecal describes this process as the backbone of your Facebook advertising efforts. You should get it right.
Lori Senecal is the CEO of CP&B (Crispin, Porter and Bogusky) company. He is a prominent marketer not just for Facebook, Twitter and social media marketing, but everything related to brand and product marketing. He joined CP&B in 2015 and has propelled the company to a consistent growth since then. He has seen the company go global with a number of offices across major cities in the world.
Before Lori Senecal joined CP&B, he was the chairman as well as the CEO of KBS company. His stint at the company left a huge mark of success, having found the firm with a human resource of 250 workers and grew it to 900 workers before he left.