Lori Senecal on how to roll out Facebook ads

With over a billion users. Facebook is clearly a force to reckon in terms of marketing. Facebook has created new ways for business people to put their products out there to a global audience by creating an effective and personal connection with possible clients. Facebook has revolutionized social media marketing strategies by allowing business people to enjoy the benefit of the massive data collected by Facebook from its users. So, what do you need to know for you to put up an effective Facebook marketing strategy? Lori Senecal, a renowned advertising guru explains that a company should seek marketing strategies that work for its own products. The fact that it works for another company does not necessarily mean it will work for every other company out there.

According to campaignlive.co.uk, the most important thing in Facebook marketing is having a clear, concrete and simple goal. By just creating and posting a product ad is not enough if you have not identified what is your goal before releasing the ad. The goal of a business can be as simple as, gaining more followers or creating public awareness about their products. This should be the first goal for any business before spending huge amounts of money posting ads.

After identifying the goals of the business, it’s now time to move on to the second step. That is planning. How will you roll out the advertising campaign? You need to know how the ads will be drafted, when they will post, the frequency of posting, and which ads to release at what specific times. Ads should be drafted with great care. Remember the ads you create must appeal to the target audience. An ad should educative and at the same time captivating. Lori Senecal describes this process as the backbone of your Facebook advertising efforts. You should get it right.

Lori Senecal is the CEO of CP&B (Crispin, Porter and Bogusky) company. He is a prominent marketer not just for Facebook, Twitter and social media marketing, but everything related to brand and product marketing. He joined CP&B in 2015 and has propelled the company to a consistent growth since then. He has seen the company go global with a number of offices across major cities in the world.

Before Lori Senecal joined CP&B, he was the chairman as well as the CEO of KBS company. His stint at the company left a huge mark of success, having found the firm with a human resource of 250 workers and grew it to 900 workers before he left.

https://www.linkedin.com/in/lorisenecal/

Posted in CEO

James Larkin, the icon behind trade union

James Larkin served as an Irish Labor Organizer and an excellent activist. James Larkin was behind the establishment of Irish Transport and General Workers` Union (ITGWU). He was born in 21/1/1876 in Liverpool, England.

Together with the family, they moved to a cottage in Barren. James Larkin grew up in poverty life, and he ended up receiving the little formal education. He worked in various jobs in his teenage stage.

However, he became a devoted trade union organizer in 1905. When he moved to Belfast in 1907, he founded the Irish Labour Party as well as the Workers` Union of Irelands. He played a role in Dublin Lockout.

At the age of 14, James Larkin was apprenticed to the enterprises his father use to work in before he died. He used to work for two years and later ventured into shipping industry. Jim worked as a dock operator and a sailor before becoming the dock foreman.

He had passion in socialism which was an aspect of his membership in Independent Labour Party. He took part in a strike on the docks which rendered him jobless although his act delighted National Union of Dock Labourers and he was appointed as an organizer.

James Larkin played a vital part in uniting the Catholic and Protestant workers and persuading Royal Irish Constabulary to as well strike at some point. In the year 1908, he organized workers in Dublin, Waterford, and Cork which yielded success.

It was after leaving NUDL in a compromising situation that led to the founding of Irish Transport and General Workers` Union (ITGWU). Presently the organization exists by the title Services Industrial Professional & Technical Union (SIPTU).

Through his excellent leadership, ITGWU became affiliated with NUDL branches in Cork, Dundalk, Dublin, Sligo, and Waterford. His move to Dublin enabled him to focus more on union activity in Ireland.

Jim Larkin established The Irish Worker and People`s Advocate newspaper to be used by laborers in sharing out their views. The paper was later transformed to Ireland Echo. In 1912 James Connolly together with James Larkin co-founded Irish Labour Party, and later he was elected to Dublin Corporation.

James Larkin once achieved success in Dublin industrial disputes which entailed recourse to strikes and boycotting of goods. James Larkin was committed to unionizing the unskilled workers besides having skilled workers on board. He led many workers to a lockout, and the solidarity of employees was witnessed.

After ITGWU had fallen apart due to the lockout, James Larkin migrated to the US in 1914. He was focusing on raising funds to finance the organization. In America, he joined Socialist Party of America as a member. He also involved himself with the Industrial Workers of the World Union. Besides that, he supported the Soviet Union. He was a devoted member of numerous trade unions.

He participated in labor organizing even at the 1940s before his death. He organized strikes not as a sabotage campaign but as a way of securing both rises in pays and allocation of shorter working hours for workers and also inhibit the shipment munitions to various Allies.

Learn more about Jim Larkin:

http://spartacus-educational.com/IRElarkin.htm
http://www.rte.ie/centuryireland/index.php/articles/jim-larkin-released-from-prison

Dr. Vijay Eswaran- Executive Chairman and Co- founder of the QI Group of Companies

Vijay Eswaran is a well-recognized author,entrepreneurand global commercial speaker from Malaysia. He is the co-founder and executive chairman at QI Group of Companies established in the city of Hong Kong.

Vijay graduated with a degree in Socio-economic at London School of Economics in 1984 as well as an MBA at the Southern Illinois University in USA. He worked in several European countries doing different types of job.

Vijay acquired a professional Certificate in CIMA while he was working in the UK as binary system marketing volunteer. He later returned to Malaysia to join the Cosway Group and later into the MLA business.

Establishment of QI Group of Companies

After returning to Malaysia in 1998, Vijay co-founded the QI Group of Companies. QI Group is an established e-commerce multilevel company dealing in business travel, media, telecommunications, training, wellness, business investments, and luxury products. QI Group of Companies regional offices are established in Malaysia, Singapore, Hong Kong, Thailand and also United Arab Emirates.

It serves more than 30 countries with widespread services in education, hospitality, direct selling, retail and financial services through subsidiary firms. QI Group has employed more than 1500 workers in the entire 30 countries.

Vijay Eswaran- Force Behind QI Group of Companies Success

QI Group of Companies, in 2000, under Vijay Eswaran’s excellent leadership skills, managed to rise up to being among the leading global sales distributors in terms of capacity and keeps on growing in volumes as well as quality service delivery. Its success is accredited to the positive effects and infiltration of the internet centered sales as well as vast human skills in direct selling.

According to Vijay Eswaran, the incorporation of the old sales technique with the present e- commerce ideal is the success behind QI Group.

His leadership expertise has enabled him to receive many global recognition and awards that include Malaysian Business CEO Awards, Special Award for Education Entrepreneurship and Leadership among others.

Vijay Eswaran Involvement in Charity

Apart from business ventures, Vijay is an active participant in philanthropic establishments worldwide. He fashioned Vijayaratnam and RYTHM foundations, which in collaboration with local and global NGO organizations, initiates programs that emphasizes on child mentoring, women empowerment, youth development, special education as well as community development and well-being of individuals.

Read more:

Dato Vijay Eswaran: From taxi driver to worth over $500 million dollars
Dato’ Sri Vijay Eswaran Speaks At World Economic Forum 2016

Securus Technologies – Providing Cutting Edge Crime Prevention Technology

The world of inmate communications has been stagnant for many years and was in dire need of innovation and development, which is where Securus Technologies helped tremendously. The company has assisted in modernizing the incarceration experience tremendously and has ensured that it continues to come up with modern and cutting edge products and services for the sector. Even though there are many other companies in the industry, Securus Technologies has been able to make space for itself in the industry in a very efficient manner.

 

 

The inmate communication services offered by Securus Technologies like phone services, video services, voice messaging system, calling card, money transfer services, photo sharing services, e-mail messaging services, and more, are highly economical and efficient. Such services also make the lives of the prisoners easier and give them more communication opportunities. The investigative technology offered by Securus Technologies ensures that the law enforcement officers can keep themselves safe in the line of duty and catch the culprits with ease. One of the reasons why Securus Technologies has been able to achieve enormous success in the field is its focus on research and development. The company has a technology center based in Dallas, Texas, where the company’s CEO, Rick Smith, invited existing and potential customers and investors recently.

 

 

In the press release where the invitation of Rick Smith to the company’s technology center was mentioned, the positive comments of the law enforcement officers for the company’s products and services were also mentioned. The law enforcement officers feel that such modern technology has become vital to the kind of services the law enforcement agencies can provide. The officers said in the letters it wrote to Securus Technologies that their products and services help them get the information and assistance needed to catch the criminals with ease and reduce the crime rate effectively.

 

A Look At Some Of The Advantages Of Investing In Wines

Wine is not a typical investment commodity. Many investors overlook wine. Despite not being a popular investment option, wine offers several advantages over other investment options. Here are just a few of them.

First, wine is a physical and tangible product that you actually own. It is not a certificate or piece of paper that just lists that you own shares in this company or a stake in that venture. You can actually see and hold the wine bottles that you own.

Another advantage of investing in wine is that the value of it naturally increases with time. The older the wine is, the more expensive and prized it becomes. This is contrast to stocks and commodities which fluctuate. They may actually drop in value. Wine will almost always gain in value.

A third benefit to proper wine investing is lucrative returns. A smart wine investor can easily earn 12-15% returns on their investment. This return rate is based on buying high quality wines that have a proven demand. Like all investments, such returns are not guaranteed, but can be reasonably expected.

A fourth advantage of investing in wines is that it is something that you own and it can be insured. As the owner of the wines, you can easily open up a bottle for personal use should you desire. An insured wine means that should there be any damage to the bottles, you will be compensated by the insurer for the market value or a set value based on the insurance provider.

There are just some of the benefits to investing in wines. To get the most out of wine investments, you should work with a wine consultation company such as UKV PLC. A firm like UKV PLC can help you determine which wines would be best suited to your investment portfolio. UKV PLC can also help you acquire the wines, often at prices that would be lower than if you would try to acquire them yourself.

UKV PLC is located in England and offers you the chance to both invest in wines and later sell them off through their marketplace partners. If you are already a wine collector, UKV PLC can also appraise the wines you own and determine their market value. The firm also has storage partners whose warehouses are climate controlled and insured. They are ideal for storing wine for investment and personal consumption.

Learn more about UKV PLC: http://frenchtribune.com/teneur/25367-what-are-benefits-investing-wine-ukv-plc

The U.S Money Reserve Holds the Emergency Gold Conference

On July 11, 2017, the U.S Reserve announced that they would be holding the Emergency Gold Conference in Austin, TX within the same week. Their President, Philip N. Diehl would lead the invite-only event, and he would talk about several issues.

The current state of the world

The world has changed, and Mr. Diehl would speak of the major issues affecting multiple states in the world. These issues include global terrorism, cyber-crime, unreliable and corrupt leaders, national debts and the ramifications of financial predicaments.

U.S. Gold Report

He would also release his most recent U.S. Gold Report which reveals the main reasons for natives to own gold. Again, he would cover domestic and international issues affecting the citizens. Philip would equip the participants with knowledge about the impacts of the price of gold and help them to make the best choices for them and their families.

With his experience and skills, he’s the best person to do it.

About Phillip N. Diehl

Phillip is ranked as one of the most prosperous U.S Mint Directors that history has seen. He is reliable, trustworthy and knowledgeable! He has written credible pieces about precious metals and major media outlets; like CNN, Forbes and The Wall Street Journal have written about him

He is the president of U.S. Money Reserve which is among the world’s largest private distributors of America’s and also foreign government-issued precious metals in the world. This has made him one of the most powerful men in the world.

As the head of U.S. Money Reserve, he has steered the company towards achieving enormous success.

U.S Money Reserve

The company, which is located in Austin, Texas, was founded in 2001 and over the years, it has done nothing but become great. They serve clients from all over the state who depend on them to transform their items with precious metals like gold and silver. Their team comprises exceptionally trained Numismatic and coin-research professionals with adequate knowledge as well as skills to find a market for their products.

Their customer service is outstanding. Their aim is to create a long and mutually beneficial relationship with their clients; that is based on trust. They have helped over 400,000 customers make decisions about precious metals (gold, silver, and platinum) over time and the quality of their services only get better.

U.S. Money Reserve continues to assist their clients in making the best choices when it comes to valuable metals, and this has consequently enhanced the world’s economic status. The Emergency Gold Conference is one of their efforts to serve them.

Tony Petrello: A Well-Educated, Talented, Caring Human Being

Tony Petrello, the president, CEO and chairman of the Texas based oil and gas drilling giant Nabors Industries, has a solid educational background. A brilliant scholar in high school, he earned a scholarship to Yale where he got both a bachelor’s and a master’s degree in mathematics. He then attended Harvard Law School where he earned his juris doctor. Petrello’s education continued when he was hired by Baker & McKenzie, a prestigious New York City law firm. He quickly mastered the necessary skills and gained the knowledge he needed to become managing partner.

It was while he was impressing the people at Baker & McKenzie that Nabors Industries, one of their biggest clients, became aware of Tony Petrello. They were so impressed with Petrello’s work ethic, educational background, qualifications and natural intelligence, Nabors Industries offered him an executive position even though he had no experience in the oil and gas industry. Petrello moved up the ranks at Nabors Industries and in 2015 they made him America’s highest paid CEO with a salary of over $68 million.

But Tony Petrello has proven to be more than just a brilliant student and outstanding chief executive. He is an even better person. When his daughter Carena was diagnosed with periventricular leukomalacia, Tony Petrello donated $7 million to Texas Children’s Hospital to help them build the Jan and Dan Duncan Neurological Research Institute. Today the state-of-the-art facility has cutting-edge technology, industry leading medical specialists and provides care and improves the quality of life for countless children born with serious neurological conditions.

Petrello has continued to give generously of his time and talent to ensure the facility is able to help as many people as possible. The facility’s board so appreciate the work Tony Petrello has done they named him Texas Children’s Hospital Incorporated’s director.

Visit his LinkedIn Profile: https://www.linkedin.com/in/anthony-petrello-1335b097

Impressionable facts about Todd Lubar’s career evolution

Todd Lubar is a successful investor, and he has over the past years been successful in the real estate industry. He is also the president of TDL Global Ventures LLC and a successful businessman. He started his career in 1995, and he has over twenty years’ experience in real estate industry. Todd is also the senior head of Legendary Investments. According to GC Report, alongside that, he is also a homeowner and has also worked in other virus industries including the entertainment and construction sectors. Besides, he is also the senior vice president of traditional investments.

The investor’s primary concern is on bringing up strategies that act in favor of people and also carrying out activities which ensure that he helps people solve their problems so as to live comfortable lives. He also has come with a program to help people overcome their barriers in life so as to succeed and the product program seeks to evaluate factors that hinder people from acquiring loans, which can help them develop themselves.

Todd as he mentioned on Inspirery, believes that individuals who are idealistic should not only keep coming up with new ideas but also work towards accomplishing them. He, therefore, urges people to be determined by bringing their ideas to use, by either discussing them with their friends or critically analyzing how the set ideas can help transform their business operations as well as their lives. With this, there are high chances of success in your investment.

Additionally, the investor urges business owners to put attention to their business activities and operations, so as to discover their problem area and come up with ideas to solve them. Besides, keen investors also ought to share their thoughts and concerns with their employees so as to make informed decisions on particular issues.

Lastly, Todd Lubar believes that people who surround themselves with successful people are likely to be successful or even better than them. You should, therefore, observe your company and the achievements of your friends so as to evaluate whether they are the source of your failure. The people you surround yourself with, should always challenge you and spark room for more innovation.

Can Kate Hudson’s Fabletics Surpass Amazon as King of Apparel Sales?

Amazon has not had to sweat any competition for years, and in the e-commerce apparel niche, Amazon dominates with over 20 percent of sales. There are not too many clothing companies that can even get close to those numbers, but one company has been kicking up some dirt and grabbing a huge chunk of the Amazon profits. Kate Hudson’s Fabletics went from nothing to over $250 million is sales of her athleisure brand in a short three years. If Amazon isn’t careful Kate Hudson’s Fabletics is going to give them a real run for the money in short order.

 

Hudson spoke about how her company is blazing trails and making sales unlike others in this space. She credits the ultimate success of her company to a unique blending of reverse showrooming and memberships. These two processes have been around for years, but Hudson says the way her company is catering to women is filling a void that even the likes of Amazon is lacking. Women will head to the Fabletics stores in the local mall and shop to their heart’s content. They apply for free membership, take the Lifestyle Quiz, window shop, and try on all the clothing that they want without any pressure to buy anything in the retail setting.

 

When those customers are home in a more relaxed setting, the magic of the reverse showrooming really takes hold. These same women who tried on everything they could in the store will discover all those items in their online shopping profile. Having tried on the clothing and knowing exactly how it fits makes the buying process easier. Since they know what fits, these women buy those items, other pieces of active-wear, and all the new releases in the workout apparel space. Compared to buying at a site like Amazon where you don’t know what it actually looks like until you have paid to ship it to your home, with Fabletics, you already know you love the apparel.

 

Fabletics members receive numerous benefits too, from free shipping on all those online orders, a personal shopping assistant, and lower pricing per item. The shopping assistant looks over purchases and quiz answers, then chooses one item to add to the cart for consideration. For women too busy during the week to shop, this can come as a huge relief and benefit. Kate Hudson’s Fabletics is catering to women who love being pampered and spoiled, and the number says this is a trend with no signs of slowing.

Cassio Audi and his Early Music Adventures

Cassio Audi, a prominent executive in the financial industry of Brazil, is also credited with his early music adventures which were creating waves during the early 90s. He equally loves his music life same as the financial career and keeps a great passion and love for various kinds of music from classic to hard rock. Audi was the member of a high metal rock band named “Viper” and was active in the 80s and 90s. The metal band formed in 1985 and it produced a few albums and singles with an in-depth focus on hard rock. Audi was the drummer of the band, and he spent most of his college days and early career with it.

The band released its first album, Soldiers of Sunrise, in the year 1987. It was considered to be reminiscent of Iron Maiden with consistent songwriting, and it became a super hit in Brazil. In 1989, the band came with another album named Theatre of Fate, and it displayed the growth of Viper as a professional band. The songwriting became more original and used soft guitar instrument heavily in songs. All the songs showcased a fusion of classic with heavy rock, and that gave a new experience to the fans of the band. In 1992, the band members came with another album, Evolution, which had a new vocal style. The songs of the album were composed of pure rock. After this, Audi started focusing on financial career, though he was spotted with the members occasionally.