Lime Crime founder, Doe Deere, is known as the Queen of the Unicorns. Why, you may ask? It is because her line of beauty products is designed to allow women to express themselves like true unicorns and stand out majestically as a unicorn in a pack of boring old horses. In fact, Doe Deere admits in a recent article on Guest of a Guest that she was genuinely surprised at how many women flocked to Lime Crime. She expected it to be a very small group of women that loved her makeup. However, it was a huge group of women that not only love Lime Crime, but who make the brand a part of their daily social lives and their social media lives.
Lime Crime is unique in the fact that it makes wearers of the makeup a part of the brand. The Lime Crime website has an entire panel that features pictures that were shared by real women with the hashtag #howyouwearit. There is no other makeup company that is so focused on sharing images of real women wearing the makeup. Lime Crime was also the first brand to add photos of the bold lipstick colors on real lips, rather than just a swatch on a white background. The company is truly innovative and much of that innovation comes from Doe Deere’s natural entrepreneurial spirit.
Doe Deere is originally from Russia and moved to the U.S. when she was eighteen to pursue life as a musician. She excelled in the music world for a while before making the change to the world of corporate fashion. Lime Crime came about simply because she was unable to find the types of colors and styles of makeup she wanted to express herself. She found that shades like blue and orange were only available in a cheaply made lipstick. She founded Lime Crime with the goal of using only the best ingredients, while still making shades that were incredibly bright and smooth on the lips.
Today, Lime Crime has massively expanded to include highlighters, hair color, eyeshadow and more. The brand has become globally famous as the go-to company for anyone who wants to truly express themselves through the use of cosmetics. Women everywhere choose Lime Crime not only for the look that the cosmetics give them, but for the solidarity they feel with the tens of thousands of other women who are all equally passionate about Lime Crime. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur